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Western Mazda

For consumers buying a petrol or diesel car, the bottom line is that middle of the road colours make the safest investment and it would appear that this has never been truer than at present.

Across a range of different motoring sectors, statistics from the industry used car price guide, CAP Black Book, reveal that car buyers are currently favouring black over any other colours or shades and are decidedly going ‘white off’ white cars.

“Black is without doubt the new white,” Philip Nothard, CAP/HPI’s retail specialist, said.“White had become the colour of choice over the past few years, but black seems to be back with a vengeance.

“Black, grey and silver have always been in the top five most popular colours, so it’s no huge shock to see that white seems to have lost its crown.Black represents a safe choice for motorists as, along with silver and grey, these so-called safe colours consistently maintain their value when sold as used.”

In fact, he added: “Our data shows that middle of the road cars in black are better at holding value than any other colour. Customers are always likely to settle for the safest option and it would appear that they are thinking about what they can get at trade-in time rather than taking any risks with brighter or whiter paintwork.”

The CAP/HPI market analysis painted the following picture across the different motoring sectors:

  • Black is the most popular colour in the convertibles market with 21.5% of overall market sales.
  • A third (29%) of coupe cabriolets sold are black.
  • Executive car sector gives black the vote (28%).
  • Black also tops the sales chart in the large executive (28%) and luxury executive (24%) sectors.
  • 22% of the mid-range car market favours black.
  • 23% of the sports market is geared up for black.
  • A quarter (25%) of SUV sales leads are for black paintwork.
Exceptions to the rule include the city car market sector, where the most popular colours are red (18%) followed by white (17%) and black (16%), and the MPV market which favours silver (27%) – as does the supermini sector (19%).